Fouzia Atlas

Dr. Atlas, F is a lecturer at the College of Business and Public Management, Wenzhou-Kean University.

Before joining to her current appointment, she held the position of Assistant Professor at the Department of Management Sciences, Women University Swabi, Pakistan. She graduated from the University of Science and Technology of China (AACSB and AMBA Accredited – THE world rank 74 – China Rank 4) where she obtained a doctoral degree in Management Science.

• Trust Repair issues in Organizations
• Online Education in Higher Education
• Strategic Management
• SMEs in Emerging Economies

JOURNAL ARTICLES

Khan, Kashif. U., Xuehe, Z., Atlas, F., & Khan, F. (2019). The Impact of Dominant Logic and Competitive Intensity on SMEs Performance: A Case from China. Journal of Innovation & Knowledge, 4(1), 1-11. (Q1, SSCI, ABDC A, IF=18.1).

Kashif U Khan, Farhan K, Fouzia Atlas (2020), Khan, “Impact of intangible resources (dominant logic) on SMEs innovation performance, the mediating role of dynamic managerial capabilities: evidence from China”, European Journal of Innovation Management, 24 No. 5, pp. 1679-1699. https://doi.org/10.1108/EJIM-07-2020-0276 (Q1 and SSCI, IF=5.5).

Khan, K. U., Atlas, F., Ali, W., Ghani, U., & Khan, F. (2023). The Nexus Between IT Capabilities and Firm Innovation Performance: The Mediating Effect of Supply Chain Agility. Science, Technology and Society, Online First 09717218231161239 (Q1, SSCI, ABS 2, ABDC B, IF=2.1).

Jabeen, R., Khan, K. U., Zain, F., & Atlas, F (2023). Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image. Business Strategy & Development (Q1, ESCI, IF=3)

Khan Kashif Ullah with Akhtar, S & Atlas, F & Irfan, M., (2021), Stimulating students’ pro-environmental behavior in higher education institutions: An ability motivation-opportunity perspective. Environment, Development and Sustainability, 1-22. (Q1, SCIE and IF= 4.9).

Khan, K. U., Atlas, F., Arshad, M. Z., Akhtar, S., & Khan, F. (2022). Signaling Green: Impact of Green Product Attributes on Consumers Trust and the Mediating Role of Green Marketing. Frontiers in Psychology, doi: 10.3389/fpsyg.2022.790272. (Q2 and SSCI, IF= 3.8).

Khan, K. U., Atlas, F., Xuehe, Z., Khan, F., & Khan, S. (2020). The mediating role of dynamic managerial capabilities: The interplay between dominant logic and small‐and medium‐sized enterprises performance in China. Journal of Public Affairs, 20(2), e2002. (Q1, ABDC-B, IF= 2.6).

Khan, Kashif. U., Wei, S., Atlas, F., Hamayun, M., Zaheer, A. N., Ahmed, B., & Khan, F. (2017). Marketing conception in SMEs: a paradigm shift, why SMEs fail to adopt marketing in Hefei, China. International Journal of Business Innovation and Research, 14(3), 364-381. (Q3, Inderscience-Scopus, ABS 1).

Khan Kashif Ullah with Akhtar, S., Hassan, S., Irfan, M., & Atlas, F. (2019)., Antecedents of task performance: An examination of transformation leadership, team communication, team creativity and team trust, Journal of Public Affairs, 19(2): e1927 (Q1, ABDC-B, IF= 2.6).

Khan, F., Xuehe, Z., Atlas, F., Khan, Kashif. U., Pitafi, A., & Saleem, M. U. (2017). The impact of absorptive capacity and dominant logic on innovation performance of public sector organizations in Hefei (Anhui Province), China. Management Science Letters, 7(6), 275–284. http://doi.org/10.5267/j.msl.2017.3.004 (Q2 and Scopus).

Khan, A. U., Khan, K. U., Atlas, F., Akhtar, S., & Farhan, Khan. (2021). Critical factors influencing MOOCs retention: The mediating role of information technology. Turkish Online Journal of Distance Education, 22(4), 82-101. (Q2, ESCI and Scopus).

CONFERENCE PRESENTATIONS

Khan, K U, Xie, Y, Ye J, Fouzia A and Guo Z (2023), Analysis of Factors Influencing Chinese Generation Z’s of Purchase Intention of Holiday Limited Products, ID # 637, Towards Disruptive Sustainability: New Business Opportunities and Challenges, British Academy of Management (BAM 2023 Conference).

Khan, K U, Fouzia A and Guo Z Listening to the voices: Exploring the Female’s clothing Consumption behavior through the lens of technology diffusion, ID#645, New Business Opportunities and Challenges, British Academy of Management (BAM 2023 Conference).

Khan, K., Atlas, F., Khan, F., (2021), What to click: Understanding the interplay between online retailer trustworthiness attributes and consumer trust in response to COVID-19, European Academy of Management— EURAM 2021, Reshaping Capitalism for a Sustainable world.

Atlas, F., Khan, K.,Khan, F., (2021), Impact of Green Product Attributes on Consumer Trust (Sustainable Consumer Buying Behaviour), the Mediating Role of Green Marketing, European Academy of Management — EURAM 2021, Reshaping Capitalism for a Sustainable world.

Khan, F., Khan, K.,Atlas, F., (2021), Technological innovation in manufacturing companies: The interplay between IT capabilities and knowledge management – An empirical study, 35^th conference of British Academy of Management (BAM).