Rob Kim Marjerison

职位:

国际工商管理副教授
办公室 :

CBPM B102
邮箱:

rmarjeri@kean.edu

Biography

Dr. Rob Kim Marjerison was born in Alberta, Canada and immigrated to the US with his family when he was 5 years of age and grow up in Utah, Hawaii and California. After completing a Master’s in Public Administraion at California State University he worked as an Auditor and Fraud Investigator for the US Dept of Labor. Finding that work tedious he ran away to join the merchant marine, and spent 12 years at sea, starting as a waiter and working his way up to become a senior officer in the hotel deparment on cruise ships sailing worldwide.

Leaving the life at sea to raise a family Rob earned a Master of Science in Information Systems at Louisiana State University and joined KPMG as a Senior Consultant in the Information Risk Management division where he led IT audits on some of the largest school districts and hospitals in the US. Again finding audit work tedious, he joining a small satellite communications company where he was responsible for growth to over $100m in annual revenue, ultimately acquired by ATT. Rob served as Vice President and COO of ATT International Maritime services for ten years providing voice and data services to ships as sea.

His two sons grown, Rob pursued his dream of working in higher education, earned a PhD in International Business from the International School of Management in Paris, France and headed East to Asia.

Currently a Tenured Associate Professor of Global Business at Wenzhou-Kean University in China, Rob is Director of the Global Business and Global MBA Programs. He serves as Thesis Advisor and teaches MBA, Global Business and Entrepreneurship courses. Prior to joining WKU in 2017, he spent over a decade teaching Global Business and related business courses internationally in Bhutan, Mexico, US and Korea. He serves as PhD Advisor, on PhD Committees and is a reviewer for several journals.

Research Interests

His research interests include: Sino-US Trade, Assessment of of Entrepreneurial Business Proposals, Sustainable Entrepreneurship, Social Enterprize, Commercialization of Chinese Social Media, and Cross Cultural Negotiation.

Publications

Marjerison, R. K., Jeun, H. K., Schwirzke, K., and Kim, J. M. (2026). A socio-technical systems perspective on teachers’ AI adoption: The moderating roles of familiarity and cultural orientation. Education and Information Technologies. https://doi.org/10.1007/s10639-026-14159-x SSCI, SCOPUS, Q1, IF 7.2

Marjerison, R. K., Duvallon, V. P., and Kuan, G. (2026). The Predominant Role of Traditional Architecture as a Construct of Intangible Cultural Heritage Tourism: Empirical Evidence from China. Heritage, 9(10), 382. https://doi.org/10.3390/heritage9100382

Marjerison, R. K., Jeun, H. K., Kuan, G., & Kim, J. M. (2026). Economic Turbulence and Organizational AI Use in MSMEs: The Competing Roles of Perceived Benefits and Risks. Systems, 14(10), 1323. https://doi.org/10.3390/systems14101323 SSCI, SCOPUS, Q1, IF 2.5

Jun, J.Y., Marjerison, R.K., & Kim, J.M. (2026). Cognitive tradeoffs and knowledge mediation in sustained cryptocurrency engagement. Technology in Society, 88, 103436. https://doi.org/10.1016/j.techsoc.2026.103436 SSCI, SCOPUS, Q1 IF 12.7

Marjerison, R. K., Jeun, H. K., Shao, S. P., and Kim, J. M. (2026). Digital Readiness and Blockchain Adoption in E-Commerce SMEs: A Configurational Analysis of Perceived Benefits and Costs. Systems, 14(6), 619. https://doi.org/10.3390/systems14060619 SSCI, SCOPUS, Q1, IF 2.5

Marjerison, R.K., Jeun, H. K., & Kim, J. M. (2026). Balancing opportunity and risk: Perceived benefits, concerns and blockchain adoption intention among MSEs. Technology in Society, 87, 103369. https://doi.org/10.1016/j.techsoc.2026.103369 SSCI, SCOPUS, Q1 IF 12.7

Marjerison, R.K., Jun, J. Y., Xu, X., & Kim, J. M. (2026). Beyond Incentives: Linking Extrinsic Rewards, Socio-Technical Systems, and Employee Satisfaction in Context. Sage Open, 16(1), 21582440261421792. https://doi.org/10.1177/21582440261421792 SSCI, SCOPUS, Q1, IF 2.7

Shao, S.P., Marjerison, R.K., & Kim, J.M. (2026). The Power of Fit in E-Commerce Platforms: Aligning Customer Service Orientation and Internal Service Quality. Journal of Theoretical and Applied Electronic Commerce Research, 21(1), 8. https://doi.org/10.3390/jtaer21010008 SCOPUS, SSCI, Q1 IF 4.6

Marjerison, R.K., Dong, H., Kim, J.M., Zheng, H., Zhang, Y., & Kuan, G. (2025). Understanding User Acceptance of AI-Driven Chatbots in China’s E-Commerce: The Roles of Perceived Authenticity, Usefulness, and Risk. Systems, 13(2), 71. SSCI, SCOPUS, Q1, IF 2.5

Zhao, X., Marjerison, R.K., & Zhao, Y. (2025). Mechanisms of entrepreneurship policies for back-home migrant workers and the roles of local government: nine cases from East China. Management Decision, 1-29. SSCI, SCOPUS, Q1 IF 8.0

Marjerison, R.K., Jun, J.Y., & Kim, J.M. (2025). From Pathology to Purchase: Compulsive Short Video Use and Socio-Technical Moderation in E-Commerce. Systems, 13(12), 1106. https://doi.org/10.3390/systems13121106 SSCI, SCOPUS, Q1, IF 2.5

Marjerison, R.K., Jun, J. Y., & Kim, J. M. (2025). Moderators of academic performance on the use of generative artificial intelligence. Education and Information Technologies. https://doi.org/10.1007/s10639-025-13711-5 SSCI, SCOPUS, Q1 IF 5.4

Marjerison, R.K., Jun, J. Y., & Kim, J. M. (2025). Socio-Technical Antecedents of Social Entrepreneurial Intention: The Impact of Generational Differences, Artificial Intelligence Familiarity, and Social Proximity. Systems, 13(7), 616. https://doi.org/10.3390/systems13070616 SSCI, SCOPUS, Q1, IF 2.5

Gatto, A., Nuta, A. C., & Marjerison, R.K. (2025). Sustainable, just and circular decarbonization from lithium and hydrogen production. Journal of Cleaner Production, 144795. https://doi.org/10.1016/j.jclepro.2025.144795 SCIE, ABDC A, SCOPUS, Q1, IF 9.7

Marjerison, R.K., Jun, J. Y., & Kim, J. M. (2025). Systemic Dynamics of Knowledge Sharing and Digital Transformation: Evidence from Bhutanese MSEs. Systems, 13(6), 419. https://doi.org/10.3390/systems13060419 SSCI, SCOPUS, Q1, IF 2.5

Marjerison, R.K., Dong, H., & Kim, J. M. (2025). Generational Investment Behavior: The Influence of Risk Tolerance and Technology Adoption in an Evolving Financial Landscape. SAGE Open, 15(3), 21582440251352342. https://doi.org/10.1177/21582440251352342 SSCI, SCOPUS, Q1, IF 2.0

Marjerison, R.K., Jun, J. Y., & Kim, J. M. (2025). The Moderating Effects of Operations and Supply Chain Issues on Digital Readiness, Value Creation, and Firm Satisfaction. Systems, 13(5), Article 5. https://doi.org/10.3390/systems13050369 SSCI, SCOPUS, Q1, IF 2.5

Jun, J. Y., Marjerison, R.K., & Kim, J. M. (2025). Drivers of Kiosk Adoption: An Extended TAM Perspective on Digital Readiness, Trust, and Barrier Reduction. Journal of Theoretical and Applied Electronic Commerce Research, 20(4), 261. https://doi.org/10.3390/jtaer20040261SSCI, SCOPIS, SSCI, Q1 IF 4.6

Marjerison, R.K., Jun, J. Y., Kim, J. M., & Kuan, G. (2025). Motivation, Urban Pressures, and the Limits of Satisfaction: Insights into Employee Retention in a Changing Workforce. Systems, 13(8), 661. https://doi.org/10.3390/systems13080661 SSCI, SCOPUS, Q1, IF 2.5