Su-Ping Liu

Ph.D. in Business Administration and Quantitative Methods, 2009-2013
majored in Financial Accounting
Universidad Carlos III de Madrid, Spain

Master in Business Administration and Quantitative Methods, 2007-2009
Universidad Carlos III de Madrid, Spain

Master of Advanced Studies in Economics, 2005-2006
majored in Financial Economics
Katholieke Universiteit Leuven, Belgium

Before joining WKU, Prof. Liu was an Assistant Professor in Business Department and School for Tourism and Hotel Management at the Universitat Autonoma de Barcelona.

Her teaching experience covers Financial Accounting at various levels, Financial Statement Analysis and Thesis Research at undergraduate levels.

Dr. Liu’s research interests cover the fields of Financial Accounting and Applied Econometrics in accounting research, focusing on capital markets research in accounting such as earnings management, conservatism, corporate governance, and market efficiency. She has also an interest in Financial Econometrics.

She was the director of the Student Partnering with Faculty (SpF) Research Program Sponsored Project (WKU201819014). Currently, she is the director of the funded International Collaborative Research Program (ICRP202207).

She has been joining the team of research projects led by Dr. Juan Manuel García Lara with WRDS access support from Universidad Carlos III de Madrid. Her research is funded by The Spanish Ministry of Economy and Competitiveness and The Government of Comunidad de Madrid.

Liu, S.-P. & J. M. García Lara (2022) “Do Price-earnings Multiples for Firms with Patterns of Increasing Earnings. Vary with the Quality of the Earnings Pattern? Spanish Journal of Finance and Accounting (SSCI), Doi: 10.1080/02102412.2022.2108587.

Ho, H.-C., C. Chiu, S.-P. Liu & L.-L. Lee (2019) “Understanding the Role of Attitude Components in Co-branding: A Comparison of Spanish and Taiwanese Consumers” Journal of International Consumer Marketing (SCOPUS), 31 (3), 203224.

Blazsek S., H.-C. Ho, and S.-P. Liu (2018) Score-driven Markov-switching EGARCH models: an application to systematic risk analysis, Applied Economics (SSCI), 50 (56), 6047-6060.

Ho, H.-C., C. L. Chiu, S.-P. Liu, and L.-L. Lee, 2018, Does gender difference impact consumers’ attitudes toward high-tech luxury co-branded product? Journal of Business Administration 118, 65-100.