Undergraduate programs
Accounting (B.S.)
Accounting is the systematic study of how an organization records financial transactions and communicates the results of such transactions. It studies the standard accounting financial statements and seeks to analyze the entity’s operating results and discusses ways in which various users can utiliz…Finance(B.S.)
The B.S. in Finance program achieved recognition as a First-Class Discipline construction project in Zhejiang Province in 2015. By 2019, it had been selected as a Provincial First-Class undergraduate program development project. In 2020, several courses, including financial derivatives, microeconomi…Economics (B.S.)
The Economics major is well-positioned in an ever-changing world. Students in the Economics major are introduced to the basic structure, theories, processes, and policies of economics. This introduction helps them learn how to make sound financial decisions, manage their personal finances, and bette…Global Business(B.S.)
The mission of B.S. Global Business is to provide a world-class education to demographically, economically, and culturally diverse students who are motivated to become the next generation of successful, socially-responsible global leaders, innovators, and entrepreneurs. We offer students a demanding…Management (Business Analytics Option) (B.S.)
The rapid development of information technology has changed the way people do business and make corporate strategy decisions. With an increasing number of companies integrating data into their practices, universities worldwide have introduced Business Analytics programs to address the rising demand…Management (Supply Chain and Information Management Option) (B.S.)
Supply chain management-related majors have been so popular that always highly recommended by American graduates. In recent years, due to the fast growth of China’s e-commerce, international trade, logistics and transportation industries, an increasing number of Chinese companies have entered the gl…Marketing (B.S.)
Marketing is the study of understanding, targeting, and satisfying consumer markets on a global scale by offering superior value, innovation, and relationships. Students will learn how to benefit from local, national and global market opportunities and trends through the conceptualization and implem…