Management (Business Analytics Option) (B.S.)

Knowledge and Skills

The Business Analytics program goes beyond imparting knowledge in finance, business, and management; it also equips students with expertise in data analytics methods and computer programming. This comprehensive approach not only enhances students' business analytics competency but also provides hands-on experience in addressing real business challenges. The program ensures that students grasp cutting-edge developments in data analytics and stay informed about current industrial trends in China. Students are expected to grow into business analytics professionals with strong research skills and innovation talents who are able to navigate their future careers successfully.

The rapid development of information technology has changed the way people do business and make corporate strategy decisions. With an increasing number of companies integrating data into their practices, universities worldwide have introduced Business Analytics programs to address the rising demand for professionals in this field. This emerging discipline employs statistical and quantitative methods to analyze extensive data sets, facilitating data-driven decision-making and enhancing profitability. Wenzhou-Kean University stands out as the pioneer, being the first and only institute in China to offer a B.S. in Management with a Business Analytics Option undergraduate program. This program equips students with a data-driven approach to address real-world business challenges in the era of big data. Over four years of intensive training, students engage in interdisciplinary courses covering business, statistics, and computer science. They develop exceptional analytics skills, ultimately emerging as leading professionals equipped with strong management abilities, keen business insights, an international perspective, creative thinking, and hands-on experience.

Program Faculty

Rongjuan (Margaret) Chen

Program Director of Management
Jing Ma

Associate Professor of Management
Sookyoung (Claire) Lee

Assistant Professor of Management

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Career Prospects

In the era of information explosion, an increasing number of companies have started to emphasize the importance of big data, as it apparently becomes the most competitive advantage and resources for those who want to win the market. Young professionals in business analytics who can help firms to solve business problems and improve decision makings are urgently needed across every sector of the industry. The business analytics program provides students with a wide range of career opportunities after graduation. They can take leading roles related to economic analysis, marketing research, customer analysis, network security and supply chain in companies such as Big Four, investment bank, consulting, finance, IT, FMCG firms, to name but a few.

Core Courses